I believe that how your message looks can be just as important as what it has to say... maybe even more-so. Be it printed promotional materials, an interactive multimedia presentation or a commercial for broadcast television or web, the effectiveness of your material will either lend itself to (or subtract from), your objective - as well as - how your message is perceived
My Resume Suppliment
please start here
navigating the site
My site was created to provide a holistic view of me as an artist and a person. It is my hope that visitors would find the experience both informative and entertaining. It was my objective to create a format that was inviting and organic - easy to navigate but also interesting.
It is worth noting the site's modular setup which features two different menu styles; the one above, and the "hamburger chevrons" that will appear in the upper left or upper right corners of the page, in other modules. This is a robust and intricate treatment that is more than initially meets the eye. Please feel free to explore!
video & static media
The Portfolio Samples page consist of a mixture of different formats: Broadcast commercial project clips, digital media treatments created for YouTube, Vimeo and other social media venues as well as static photographic images. While most are projects that I am personally associated with, a few are favorite works by colleagues. There are areas on my site that highlight and feature inspirational work by other artist that I admire. There are pieces that I have included just because I so enjoyed them, and knew that others would too. I believe that artists are not simply defined by their individual works, but also by their influences and inspirations. More specific portfolio samples can be made available upon request.
branding & graphics
samples upon request
As the creative director for SalonSENSE Magazine, I helped to establish the brand and create the standard for the magazine. I designed the first fourteen issues of the publication. SalonSENSE went on to become the number one health, hair & beauty trade journal in the country. Since then I was the creative direct for HRDI, JF Labs and AFAM Concepts. I create product packaging, corporate identities, promotional materials and trade event materials - Catalogs, annual reports and 3D die templates. I created all of the brand material samples at this link. More specific samples available upon request.
This site might display "hints" of my personal design style as well as my abilities as it pertains to functionality and features that take advantage of the latest technology. I have developed sites that range from responsive HTML5 and CMS treatments to dynamic Flash sites. I am well versed in SEO, CSS Java Script and PHP. My sites are created using Adobe Creative Suite 7 applications that include Dreamweaver, Photoshop and Illustrator. Content is created and edited in Word (for copy), and After Effects, Premiere and Final Cut Pro for video. Audio content is created and formatted In Sound Booth, Audition and Logic Pro.